"Now one of the strongest and wisest statements I have ever heard on the subject of egoism. The question was put to him, 'Joseph, is the principle of self-aggrandizement wrong? Should we seek our own good?' Listen to his answer. 'It is a correct principle and may be indulged upon only one rule or plan--and that is to elevate, benefit, and bless others first. If you will elevate others, the very work itself will exalt you. Upon no other plan can a man justly and permanently aggrandize himself."
Joseph Smith as quoted by Truman Madsen
